How To Make Money With Pinterest: A Guide for Business Owners in 2025

February 8, 2025

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Pinterest is often thought of as a place for discovering creative ideas and inspiration, but it’s also a powerful platform for making money. Whether you’re a novice or an advanced business owner, Pinterest offers opportunities to drive traffic, grow your brand, and increase your income. Over the years, Pinterest has evolved into an essential tool for online marketing and sales, making it a key part of any business strategy. In this guide, we’ll explore how to make money with Pinterest and provide actionable tips to help you succeed.

What is Pinterest?

Pinterest is a visual search engine and social media platform where users can discover, save, and share images, or “Pins,” related to their interests. These interests range from fashion and home decor to fitness, travel, and business ideas. Pinterest is unique because users are often in a planning or purchasing mindset, making it an ideal platform for businesses to connect with potential customers.

With over 450 million active users, Pinterest is a goldmine for business owners looking to increase brand visibility, promote products or services, and drive traffic to their websites or online stores. But how can you make money on Pinterest? Let’s dive into the strategies.

1. Promote Affiliate Products

One of the easiest ways to start making money on Pinterest is by promoting affiliate products. Affiliate marketing involves promoting someone else’s products, and when someone makes a purchase through your unique affiliate link, you earn a commission.

To get started:

Join affiliate programs that align with your niche or the type of content you share on Pinterest.
Create visually appealing Pins that feature the products you’re promoting.
Write compelling descriptions using long-tail keywords to improve visibility in Pinterest search results.
Link your Pins to blog posts, product reviews, or directly to the affiliate product page, depending on the program’s rules.

Pro Tip: Use Pinterest’s Idea Pins to showcase tutorials, product demos, or how-tos, and link them to relevant affiliate products for increased engagement.

2. Drive Traffic to Your Blog or Website

Pinterest can be a massive traffic generator for your blog or website, which in turn can help you earn money through ads, sponsored posts, or selling your own products or services. Every Pin you create can lead back to your website, giving you more opportunities to convert visitors into customers.

To maximize this strategy:

Design attention-grabbing Pins with clear calls to action (CTAs).
Focus on SEO by using relevant long-tail keywords in your Pin descriptions, titles, and board names. For example, “how to start an online business in 2025” is a highly searchable term that can drive targeted traffic.
Regularly update your boards with fresh content to keep your audience engaged.
Use Pinterest Analytics to monitor which Pins are driving the most traffic and optimize your strategy based on those insights.

Monetization Tip: If you have a blog, consider adding display ads or partnering with brands for sponsored posts, which can boost your revenue as traffic grows.

3. Sell Your Own Products

Pinterest is a powerful platform for e-commerce, making it an excellent place to sell your own products. Whether you have a physical product, a digital product (like an ebook or course), or even a service, you can use Pinterest to showcase your offerings and attract potential customers.

Here’s how to get started:

Set up a Pinterest Business account to access features like analytics and advertising.
Create high-quality Pins for each product, highlighting its benefits and features. Use Canva or other design tools to make professional-looking Pins.
Link your Pins directly to your product pages on your website or online store.
Consider using Pinterest Ads to target specific audiences and increase sales.

Pro Tip: Use Pinterest’s “Shop the Look” feature to tag products directly within Pins, allowing users to easily find and purchase items from your store.

4. Offer Pinterest Management Services

If you’re experienced in Pinterest marketing, you can turn your expertise into a business by offering Pinterest management services. Many business owners are looking to grow their presence on Pinterest but don’t have the time or knowledge to manage it effectively. As a Pinterest manager, you can create Pins, optimize accounts, manage boards, and grow your clients’ audiences.

To offer Pinterest management services:

Build a portfolio showcasing your success on Pinterest (either with your own account or by managing someone else’s).
Use platforms like Upwork, Fiverr, or social media to market your services.
Offer packages for different levels of service, from content creation to full account management.
Show potential clients how you can help them drive traffic, increase engagement, and make money through Pinterest.

Monetization Tip: You can charge clients on a monthly retainer or per project basis, depending on their needs.

5. Create and Sell Pinterest Templates

Another great way to make money with Pinterest is by creating and selling Pinterest templates. Many business owners and content creators don’t have the time or design skills to create eye-catching Pins, so they purchase ready-made templates.

If you have graphic design skills, you can create Pinterest templates and sell them on platforms like Etsy, Creative Market, or your own website. These templates can be easily customized by buyers to fit their brand and content.

Here’s how to start selling Pinterest templates:

Use design tools like Canva, Adobe Spark, or Photoshop to create customizable Pin templates.
Offer templates in bundles and price them according to the number of designs.
Market your templates on Pinterest by showcasing how they can help businesses create professional, high-converting Pins.

6. Use Pinterest Ads

Pinterest Ads can help boost your visibility and drive sales, especially if you’re looking to reach a larger audience. With Pinterest Ads, you can promote Pins to appear in users’ feeds and searches based on their interests and behaviors.

Types of Pinterest Ads include:

Promoted Pins: These look like regular Pins but are shown to a larger audience.
Video Ads: Engaging videos that can be promoted to drive traffic or awareness.
Carousel Ads: Multiple images within one Pin that showcase different products or features.

Pinterest Ads can be particularly effective if you have a budget for paid advertising and want to drive more traffic to your products, website, or blog.

Conclusion

Pinterest is more than just a platform for sharing ideas; it’s a powerful tool for making money in 2025. Whether you’re an affiliate marketer, a blogger, an e-commerce seller, or a service provider, Pinterest can help you grow your brand, drive traffic, and increase your income. By leveraging the strategies outlined above, you can unlock the potential of Pinterest and turn your Pins into profits.

Remember to optimize your content with long-tail keywords, consistently create high-quality visuals, and monitor your performance using Pinterest Analytics to fine-tune your strategy over time.

Photo by Souvik Banerjee on Unsplash