Creating content can be time-consuming, but savvy online business owners know that repurposing content is a highly efficient way to stretch its value. By transforming your existing content into different formats, you can reach a broader audience, maximize your content’s lifespan, and improve your SEO. In this article, we’ll discuss several realistic and doable ways to repurpose content for your online business, alongside tools and apps that can assist you in executing these strategies effectively.
1. Turn Blog Posts Into Videos
One of the most powerful ways to repurpose written content is by converting blog posts into videos. With the rising popularity of video content, platforms like YouTube, TikTok, and Instagram Reels provide valuable opportunities to reach new audiences. You can create explainer videos, tutorials, or even engaging slideshows that summarize the key points of your blog post.
Tools to Use:
- Lumen5: This platform allows you to easily transform articles and blog posts into short videos. Simply paste your blog link, and Lumen5 will automatically create a video outline.
- InVideo: A simple video creation tool that offers templates to help you convert your blog posts into eye-catching videos.
2. Convert Webinars Into Blog Posts or Guides
If you host webinars or online workshops, you’re already sitting on a goldmine of content. Repurpose your webinar content by turning it into comprehensive blog posts or downloadable guides. For example, you can transcribe the webinar and break it into multiple blog posts, or create a step-by-step guide based on the key points you discussed.
Tools to Use:
- Otter.ai: This tool can transcribe audio and video recordings into text, which can then be edited into blog posts or guides.
- Descript: A powerful transcription and video editing tool, perfect for repurposing webinars or podcasts into written content.
3. Turn Blog Series Into an eBook
If you have a series of blog posts on a related topic, consider combining them into a comprehensive eBook. This can help you reach new audiences who prefer long-form content and offer value in a different format. Additionally, offering the eBook as a lead magnet can boost your email subscriber list.
Tools to Use:
- Canva: A user-friendly design tool that allows you to create professional-looking eBooks with minimal effort.
- Designrr: This tool can convert blog posts, Word documents, and PDFs into beautifully designed eBooks in just a few clicks.
4. Repurpose Blog Content Into Social Media Posts
You don’t need to constantly create new content for your social media channels. Repurposing blog posts into social media snippets can help you stay active on platforms like Facebook, Twitter, LinkedIn, and Instagram. Extract key points, quotes, or statistics from your blog and share them in bite-sized posts, infographics, or stories.
Tools to Use:
- Buffer: A social media management tool that lets you schedule posts and repurpose blog content across multiple platforms.
- Hootsuite: Another great tool for scheduling and managing social media content, especially useful when repurposing blog posts.
5. Turn Podcasts Into Blog Posts or Infographics
If you’re already producing podcasts, you can repurpose them by turning episodes into blog posts, infographics, or even short video clips. You can write a summary of the key points discussed in the podcast, or extract valuable quotes for social media or infographic designs. This is a great way to ensure your audio content reaches those who prefer reading or visual content.
Tools to Use:
- Anchor: A podcasting platform that also offers transcription services, allowing you to easily convert episodes into written content.
- Piktochart: A tool for creating infographics, which is perfect for visualizing key takeaways from podcast episodes.
6. Create Slide Decks From Blog Content
Another creative way to repurpose content is by transforming your blog posts into visually appealing slide decks. These slide decks can be shared on platforms like SlideShare or used as part of presentations. Creating slides from your blog posts helps break down complex ideas into digestible chunks and can lead to more engagement.
Tools to Use:
- Google Slides: A free and simple option for creating professional-looking slide decks.
- Visme: A design tool that offers templates to help you convert written content into eye-catching slide presentations.
7. Repurpose Written Content Into Email Newsletters
If you’re regularly publishing content on your blog, use that content to create engaging email newsletters. You can summarize your latest articles, include key insights, and add a call-to-action that directs readers back to your blog. Repurposing content for email campaigns is an excellent way to keep your audience engaged without having to create new material every week.
Tools to Use:
- Mailchimp: A leading email marketing platform that allows you to create and send newsletters featuring repurposed content.
- ConvertKit: A tool designed for creators that helps you build and manage email newsletters.
8. Transform Customer Testimonials Into Case Studies
Your satisfied customers are one of your greatest content assets. By repurposing customer testimonials into case studies, you can demonstrate the real-world success of your products or services. Case studies provide detailed examples of how your business has solved problems for customers and can be powerful tools for attracting new leads.
Tools to Use:
- Trello: A project management tool that can help you organize customer testimonials and turn them into full case studies.
- Evernote: A note-taking tool that allows you to collect and organize customer feedback for repurposing into longer-form content.
9. Turn Data or Research Into Infographics
If your content includes data, statistics, or research findings, consider transforming this information into infographics. Infographics are highly shareable and visually engaging, making them ideal for social media and blog posts. They condense complex information into easy-to-digest visuals, attracting more shares and backlinks.
Tools to Use:
- Venngage: A design platform specializing in infographics, perfect for visualizing data from blog content.
- Canva: An easy-to-use tool for creating professional infographics from research or blog data.
Conclusion
Repurposing content is not only an efficient way to maximize the value of your existing material, but it also helps you reach different segments of your audience across multiple platforms. By leveraging the methods and tools mentioned above, you can consistently deliver valuable content to your audience without having to start from scratch every time. Whether you’re repurposing blog posts into videos, podcasts into infographics, or customer testimonials into case studies, repurposing ensures your content continues to drive results.
Embrace the power of repurposing and watch your online business thrive!
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